Mumbai, December 1, 2013: Every bride looks for an individual
stylish look that reflects her own personality and yet remains fashionable.
Taking cue from this sentiment, Azva by World Gold Council showcased new range
of 22kt gold bridal jewellery at the fourth edition of India Bridal Fashion
Week in Mumbai. With designs meant to capture the imagination and fancy of the
contemporary Indian bride, the new Azva collection featured perfect couture
gold jewellery crafted by some of the best craftsmen in the country. Chitrangda
Singh in a spectacular Tarun Tahiliani creation, fired up the ramp as a high
priestess of fashion with the stunning Azva jewellery pieces.
Azva is an exquisite range of bridal jewellery
collection inspired by 'Saat Pheras or Seven Vows’, an integral Indian wedding
ritual. Fashioned in 22-karat gold by the finest craftsmen, each piece reflects
the idea of seven. Azva’s new collection comprises of beautiful designs -
from miniature jhumkis and pendant sets to seven row haars and ghungroo based
jewellery. Azva show presented contemporary looks that highlighted gold
jewellery that can be styled beyond the wedding day as well.
Commenting on Azva’s new collection, Mr. Vipin
Sharma, Director, Jewellery, World Gold Council said, “Azva is for the modern, contemporary
and fashion conscious bride of today who appreciates fine craftsmanship in
jewellery. We unveiled our new collection for the current wedding season with
Chitrangda Singh who perfectly resonates as a modern Indian bride who
appreciates fine designs and sets trends with her inimitable fashion sense. Our
show highlighted that gold jewellery has an incredible potential to create
fascinating looks suiting each bride for her special day as well as other life
occasions.”
Commenting on being the showstopper for Azva,
Chitrangda Singh said, “I’m very happy that Azva approached me to
showcase their beautiful bridal gold jewellery collection. Their collection is
a fantastic combination of creativity, design and fashion. Azva jewellery has
so much more depth than what just meets the eye. I was amazed at the way a
neckpiece was transformed into a stunning head piece in my look.”
Azva through their exclusive show at India
Bridal Fashion Week in Mumbai highlighted the new trends in bridal gold
jewellery. Complementing the collection was mesmerising outstanding
performance by Sufi singer – Harshdeep Kaur who performed a medley of her favourite songs to keep the audience
enthralled throughout the show.
Azva’s new bridal collection comprises of
necklace sets, earrings and bracelet ensembles and is available at leading
jewellery stores across the country. For store details, please visit www.azvavows.com.
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Image credit: Azva, World Gold Council
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Image credit: Azva, World Gold Council
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